Glyphius 2007 So Far A Failure to Deliver
On February 1, 2007 I used Mr. James D. Brausch's order link to purchase Glyphius 2007 during his 24 hour special promotional offer. My payment was sent to and received by the PayPal account “Target Blaster”. Later my Visa statement indicated the payment for my purchase had occurred.
I waited for the software to arrive or any indication via email my order had been shipped, but nothing came. On the night of Wednesday, February 21 at 6:52 pm I sent an email to Mr. Brausch at the email address provided in my PayPal receipt requesting that he please confirm my order was indeed shipped. As of tonight still no response and Glyphius 2007 has not yet arrived.
A reader of this blog suggested that I look at the reseller page for Glyphius 2007. There I found the same Target Blaster PayPal account link. The very same account I dealt with that had the non responsive email address. Could resellers also encounter the same issues I did? Those links are for many times the number of products I ordered. Would they get any better service than I received?
As the days have now become weeks and we are almost into a new month since I purchased Glyphius 2007, I am considering contacting PayPal if not Visa for a charge back refund. Don't get me wrong I still want to get the product I paid for. The thing is with a complete failure to communicate one has to wonder why so far Glyphius 2007 has failed to be delivered.
2 comments:
I am not sure you will still want Glyphius after you read the following:
I bought Brausch's "Statistical Copywriting" course only to discover that it was all about writing the code for sales pages. Not about copywriting per se. Not for me! I requested a refund--no reply.
The course did have an earlier version of Glyphius. I thought that if it worked, I would get something at least for my $185.
Then I re-wrote, saying in essence, never mind the refund, just give me the most recent version of Glyphius.
No response.
So, I tested out Glyphius with some headlines, but became suspicious of the results.
To put my suspicions to the test, I entered random keystrokes into the text field. Below are the actual keystokes and resulting scores:
PAOHAFOI9a8h9aes1h9srj9sr849r8 -- SCORE: 132
10OIHGPOAINPOIRWEH10[09IUO[IKN'O[ASd -- SCORE: 233
0ESTHAWERTH10EAHAETRHE10OIHGPOAINPOIRWEH10[09IUO[IKN'O[ASd1HTB25 25OWIGVHVA[OPWI 10 -- SCORE: 285
Brausch ignores his customers, and Glyphius is worthless. Dispute the charge; get your money back.
Response By:
NotSo of Bought Product Reviews
Well first off thank you for your comment. I am sorry to read about your disappointment with the authors products and customer service.
In all fairness Glyphius might indeed be susceptible to your random keystroke entries because (as I understand) it uses tokens NOT words and therefore has NO sense of word meanings. I would have tried some random text strings as part of the extensive testing but as the software never came there is little chance of that now. The thing is though just because you can get a score doesn't mean the whole program is bunk. I understand your frustration and doubt especially given the situation you related in your post. Anyone reading this blog's posts will see there is fairness (perhaps more than is deserved given the authors failure to deliver and communicate) but not astroturfing.
If it gives you any comfort you are not the first to feed a alphanumeric text string and get a score. Others have taken a different route and fed known high scoring words attempting to show deficiencies with Glyphius. Another went public with tests showed scores increased with more words. I have read a post where the author added some headline specific feature or features to help with these situations, allowing limits for headline or fixed character number settings. A more valid test in my mind is tracking the Click Through Rate (CTR) of carefully created and scored advertisements. Next seeing if a higher CTR relates to the corresponding score for that advertisement. Finally one would note how often if at all and how much this was the case. As I said there were quite a few tests scheduled and a fairly substantial amount backing these tests. We all feel the need for reporting and disclosure of our methodologies and results.
Another issue some have brought up was that scoring was quite different between the earlier versions 1.*-2.* and 2007. The author gives the reason that the data sets used were different. Others have been critical stating that because of the use of Glyphius (and perhaps extensive use of it) words in the 2007 version might not work as well as the one you have in your possession. The logic of this argument is that "loser advertisers" (those who could not run the same ad for three months) used Glyphius and therefore contaminated the words that worked. There is a difference in scoring to be sure but I cannot say if this is part of the reason. Also unless one has two versions it's very hard to test. Another more simple explanation is that advertising is less likely to run for 3 months than the years prior. In truth there are many variables that may account for these discrepancies between versions.
Personally I think Glyphius should have been marketed as follows...
Use the fundamentals of copywriting to make solid sentences that are part of a consistent marketing message. For example.
Step 1
Research your product or service.
Research your target market.
Create a Message/Unique Selling Proposition
Step Two
Begin writing, for each sentence...
Define the goal.
Get/Keep Attention
Benefits for reader (Specifics Sell)
Desired actions from your copy
Keep going
Step Three
Produce a solid first draft filled with the thoughts as you write them and NOT being critical or fixing spelling and grammar. The goal is just getting ideas on the page.
Step Four
Edit and revise. Weave that thread and consistent theme (USP etc.) through the copy.
Step Five
At this point you probably have a headline or two or at least an idea of what the message is. Time to turn out some solid headlines that would get attention.
Step Six Here is where I figured Glyphius would be useful.
So now you have around 400 headlines. Perhaps a shortlist of 100. Or better still 3. You want to know statistically which were likely best and by how much. Same goes to multiple versions of sentences directing readers to action.
That is what I personally was hoping Glyphius would be useful for. Helping to narrow down choices and help in choosing the best variations.
Not as sexy I know but really it's a tool not magic and the claim was that it could determine most profitable sentences 75-85% of the time.
This won't be the last we at Bought Product Reviews write about Glyphius 2007. Other product reviews are nearing publication and we just don't have the time to write up a final post mortem on our attempt to get any satisfaction with the author/seller in obtaining the product we paid for.
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